Soho was the only one invited by the Korean Olympics & Paralympics to Head Asian culture and his work with all major Asian delegations including Korea won rave reviews in the Korean media. While living in Korea for many months, Soho became familiar with Korea's great history and heritage -- from Seoul to Busan. Fascinated by the cultural legacy of Silla, Gogoryo and Baekche dynasties -- Soho sees the need to preserve Korean culture. Further, Lee Jae Myung said the Korean government will promote traditional Korean culture and Korean Buddhism as its foundation and therefore Soho is meeting with various influencers in Korean art, dance and culture to explore ways to promote Korean civilizational identity on the world stage. Moreover, as Korea dominates the world of global entertainment - from BTS and Blackpink to Parasite and Squid Games -- Soho wants to use cinema to also showcase ancient art and traditions of Korea but in a cool, modern and fashionable way for today's generations.

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In addition to using cinema, art and fashion to help promote Korea's ancient heritage, Soho is also interested in setting up a museum in Korea to help Koreans connect with their history. Soho is presently living in the Beverly Hills of Korea with a view to working on these ground-breaking projects.